Website Development
Refreshing and Modernizing a Medtech Web Presence
Redesigned and developed a one-page website for a medtech startup to modernize its digital presence and clearly communicate its solution, team, and mission.
The company had an existing website that had not been updated in some time. The flat design and limited content hierarchy made it difficult to clearly convey the company’s value proposition and current direction.
The site did not effectively communicate the problem being solved, the proposed solution, or key company information. This limited engagement with stakeholders and weakened the company’s professional credibility.
- Redesigned the website into a modern, one-page experience focused on clarity, hierarchy, and efficiency.
• Started with wireframes to redefine structure and content flow.
• Established brand guidelines to ensure a cohesive and updated visual identity.
• Clearly outlined the problem, solution, goals, team, news, and contact information.
• Held weekly design review meetings to enable rapid feedback and iteration.
• Delivered a flexible layout that supports future content expansion.
The redesigned website improved clarity, engagement, and visual consistency. The modernized layout and focused content strengthened the company’s digital presence and better supported communication with investors, partners, and prospective clients.