Where Research Meets Design.
One house. One team guiding you from ideation to market launch.
The Gen UX Story
Gen UX was founded on a simple idea: research and design work better together. We built a consultancy where human factors researchers, UX designers, and regulatory strategists operate as one team, so clients never lose momentum moving from insight to execution.
What Sets Us Apart
Blended Research & Design - One unified team—no handoffs, no gaps.
Custom Solutions, Real Results - Tailored strategies that actually work.
Full-Service Expertise - Research, branding, strategy, compliance.
Human-First, Results-Driven - End-user focus + sharp business outcomes.
Who We Work With
Startups launching game-changing products.
Midsize teams scaling smart.
Medtech & Big Tech navigating compliance and complexity.
Core Values of Gen UX
Holistic
We blend human factors engineering, qualitative and quantitative research, and creative design to deliver well-rounded solutions.
Collaborative
We work as an extension of your team, aligning on your goals from kickoff through market launch.
Multifaceted
Our cross-disciplinary expertise lets us tackle complex challenges from multiple angles at once.
Data-Driven
We prioritize research-driven insights to craft solutions that are functional, user-centered, and tied to your business objectives.
Our Areas of Expertise
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Qualitative & Quantitative Research
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Medical & Tech Design
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Branding & Visual Communication
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Strategic Product & Market Guidance
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Human Factors & Usability
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Compliance Documentation (FDA, ISO 14971, IEC 62366)
